Satisfying. Yeah, Sure.

It's always amusing watching the ads during the January Diet Season. They're so transparently full of BS. Like the ads for Campbell's Select Harvest Light Soups. They show women zipping up dresses and pants, and say that fitting into clothes is "naturally satisfying." They then make the pitch for this particular line of canned soups, which have 80 calories or less per serving. Which, they say, makes the soups very "satisfying."

You get the sleight-of-words, here? Heaven knows these soups aren't going to satisfy your appetite. They run between 3 and 6 grams of protein per serving. Eat a cup of one of these for lunch, and you're going to be gnawing your arm off by mid-afternoon, especially if you started the day with a "Special K Breakfast."

You're supposed to be "satisfied" because you can zip your jeans. That you're starving apparently doesn't matter. Nor does the fact that anyone who's not a full-blown anorexic couldn't continue this for longer than a week or two.

You notice they never show men on ads like this? No one expects men to hate their bodies enough to do this sort of thing. Women, on the other hand, are supposed to draw great personal "satisfaction" from starving themselves to fit into their clothing.

I think I'll go have some pork rinds.